Pay-Per Click(PPC) is a paid SEO technique for ranking of keywords in search results in search engines. Unlike organic results, here the user has to pay some amount for every click and rest process like keyword research is same as for organic SEO. Here in PPC ranking of a keyword is decided by bidding process. It is almost an auction process where the highest amount bidder will get the top position in SERP’s. When any one click on your ad the required amount is paid from Cost Per Click(CPC) from the budget.
While running a PPC Ad campaign always look for the following points:
- Choose proper keyword that matches the user requirement with point to point ad text.
- Make an ad text that user is expecting after clicking on the ad.
- Ad text is relevant to the keyword contained within each ad group.
The main advantage of PPC is that you have the full control what you are spending. One can set limit on both Cost-Per-Click and daily expenditures on campaign. The great thing is that these paid ads have no effect if Google algorithms changes once you set a profitable campaign. There are many tools to check how the competitor is using PPC so that you will know better where to do improvements.
ADMEC Multimedia is a professional training institute in Delhi for PPC and advance AdWords training. During the training period all essential concepts of AdWords are given to the students including both organic and paid search results. Our PPC course is designed keeping in mind the students need and working professionals.
Training in Google AdWords Master Course includes online advertising concepts, benefits of AdWords in business, explanation of Google Webmasters tool, creating account in Adword campaign, keyword research tools, creating first ad group and other SEO and PPC concepts.